If you once dreamed of a broadcasting career, or if you’re passionate about a cause you want to share with the world, podcasting may be just what you’re looking for. But it’s not as simple as picking up a microphone—at least, not if you want great results. So pick up Expert Podcasting Practices For Dummies instead, and discover the secrets of producing professional podcasts!

This plain-English guide shows you how to record like a pro, build an audience, and maybe even generate some revenue from your podcasting passion. If you’re ready to go live with what you have to say, here’s how to create podcasts that appeal to a large audience, sound top-notch, and communicate a message. Find out what equipment you need, how to promote your podcast, and how to:

• Choose a topic and decide whether to narrow or expand your focus
• Sort and filter information about your subject matter
• Set up a recording studio
• Record with pro-level software and hardware
• Produce your show with sound effects, music, and appropriate sound balance
• Create a video podcast
• Craft a targeted distribution, marketing, and promotional plan
• Promote your business or a nonprofit group
• Turn your podcasting hobby into a moneymaking venture by selling ads or products on your podcasts, or by using them to promote your own skills

There’s a lot to think about if you’re considering creating podcasts that will stand out and get noticed. With this guide by your side, your star status is much closer.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Revealed — the secrets to producing professional podcasts!

Record like a pro, build an audience, and maybe even generate some revenue

If you’re ready to take your podcasting passion to the next level, you’ve picked up the right book. Here’s what you need to know to create podcasts that appeal to a large audience, sound top-notch, communicate a message, and maybe even make some money. Find out what equipment you need, how to promote your podcast, and much more!

Discover how to:

• Record with pro-level software

• Set up a recording studio

• Create a video podcast

• Craft a targeted distribution, marketing, and promotional plan

• Promote a business or nonprofit group

Most conventional ‘change management’ programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: . When we change the process/system, people will change their behaviour . Changes need to come from the top and filter down . Big changes need big actions . Cultural change is a painful, long-term process with no short-term results Viral Change(TM) provides a completely different framework for change. It is based on recent ‘discoveries’ across disciplines such as network and behavioural sciences. It shows how a combination of the right language and frame, a small set of non-negotiable behaviours (all spread by a small number of activists) and the creation of ‘tipping points’, creates lasting cultural change in organisations. Unlike conventional methods of change management, Viral Change(TM) is faster, far more effective, potentially more inclusive and certainly long lasting. Since change is constantly present in any organisation, this book will appeal to people at different levels of management or leadership, who want to reshape their culture through the power of internal social networks and aim at greater organisational effectiveness in day-to-day organisational life (not just during change initiatives).

Spin your own web! Free CD-ROM included.

More people are overcoming their digital fears and producing Internet content rather than just absorbing it. Whether their product is a collection of essays, stories, reviews, jokes, or shopping lists, they want to share it with everyone—from family and friends to strangers across the globe. How do they do it? By starting right here. The Complete Idiot’s Guide® to Creating a Web Page and Blog—the only book of its kind— will help anyone build and maintain an Internet website or blog. Coverage includes:

• Step-by-step instructions for building a site from the ground up
• Important HTML tags
• Tips on using fonts, colors, and images
• Incorporating tables, forms, style sheets, and JavaScripts
• The new blog technology
• Plus! A “Webmaster’s Toolkit” on a companion CD-ROM, providing files used in this book.

Paul McFedries is the author of The Complete Idiot’s Guide to Microsoft Windows XP, and the proprietor of Word Spy, a blog devoted to recently coined words and phrases which has been featured in The New York Times, The Wall Street Journal, and Time.

PPC stands for Pay-Per-Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

• Pay per placement
• Pay per performance
• Pay per ranking
• Pay per position
• Cost per click (CPC)