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Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can’t substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that’s both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
–This text refers to an out of print or unavailable edition of this title.

Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can’t substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that’s both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition. (July) (Publishers Weekly, August 6, 2007)

“a valuable source of inspiration” (Brand Strategy, November 2007)

“This book is useful if you would like to learn more about new formats such as RSS, vodcasts and viral marketing.”  (Gulf Business, Vol. 12/ Issue 7)
–This text refers to an out of print or unavailable edition of this title.

Award-winning actress Nastassja Kinski stars in this superbly crafted psychological thriller as Sondra Brummel, a headstrong woman lost in the perilous world of the Internet with only her sister, Misty (Nicolette Sheridan), as an ally against a cyber killer. Rock legend Roger Daltrey co-stars as Sandra’s suave boyfriend, while ’80s pop icon Huey Lewis appears as an FBI cyber-crime squad agent. Featuring stunning digital visuals and sound, this nail-biting Hitchcockian suspenser from director Niko Mastroakis will make you think twice the next time you sign on.

The Drumbeat 2000 eCommerce Edition has the features and capabilities of Drumbeat 2000 (ASP), plus additional features for building secure, fully customizable online stores. It’s the fastest way to build Web applications and Web interfaces to existing applications and databases powered by Active Server Pages (ASP). The visual drag-and-drop interface and sophisticated wizards enable you to quickly build ASP applications that access and update data in real time and work across all major browsers–without manual coding.

The eCommerce edition includes everything you need to develop online stores that scale to support thousands of products and are simple to maintain. Build stores quickly using built-in tax and shipping calculations and sophisticated merchandizing options such as discounts, cross-selling, frequent-shopper points, and automatic order confirmations. Wizards and point-and-click interactions let you quickly create a full-featured e-commerce application.