Discover how to leverage the power of the Facebook community to achieve your business marketing goals

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network’s built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.

Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.

• A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing
• Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment
• Shares strategies for successful Facebook advertising campaigns
• Demonstrates how to create widgets and Facebook applications

Face it: this essential book contains everything you need to know for your foray into Facebook marketing.

Making Everything Easier!

Facebook® Marketing for Dummies

Learn to:

• Use the Facebook tools and built-in applications to connect with your customers

• Develop a successful Facebook ad campaign by targeting key demographics

• Gather marketing information through Facebook Insights

• Extend your Facebook clients to your own Web site with Facebook Connect

Inside – your Facebook ad gift card worth $50!

Paul Dunay

Richard Krueger

Connect with customers by putting your best face forward with Facebook marketing

Facebook continues to grow, engaging an ever-widening demographic base. Why wouldn’t you want to market your business to its hundreds of millions of loyal members, especially when you can build a Facebook Page for free? Learn how to use the Wall, start a discussion, host an event, and promote your business. Branch out into more engaging Facebook ad strategies and measure your marketing success!

• Make up your mind — learn how Facebook marketing works and what to keep in mind as you seek a new kind of relationship with your customers

• Above the crowd — design a Facebook Page that makes your business stand out and create a strategy for viral marketing success in Facebook

• Go guerilla — tap into Facebook’s efficient network of connections to expand your customer base

• Get connected — use Facebook Connect to engage your visitors with the same social features that have built Facebook’s popularity

• The next level — host a contest, develop an application, or useFacebook as a giant focus group with Facebook survey applications

Visit the companion Web site at www.dummies.com/go/facebookmarketingfd for an up-to-the-minute list of online resources for your Facebook marketing efforts!

Open the book and find:

• Fascinating facts about the changing Facebook demographics

• How to use the site to promote your business

• Facebook business etiquette tips

• Characteristics of a successful Page for your business

• Ten great Facebook business blogs

• How to host a Facebook event

• Tips for optimizing your Facebook ad campaign

• Reasons why your company needs a Facebook presence

The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company’s other leaders.

“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”—Seth Godin, author of Meatball Sundae

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book.”—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

“Adam Penenberg’s lively book opens a window to all of our futures…”
–Ken Auletta, author of Googled: The End of the World as We Know It

“If you want to understand all things viral, this is the place to start. Penenberg’s reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning.”
–Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die

“One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how.”
–Chris Anderson, author of Free: The Future of a Radical Price

“In tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It’s not just for geeks anymore.”


–Seth Godin, author of Tribes

“Penenberg discovers the perpetual motion machine for business and marketing… Buy this book. Catch a virus. Make a fortune.”
–Jeff Jarvis

“Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read.”
–Robert Safian, Editor-in-Chief, Fast Company

“Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way.”
–Douglas Rushkoff, author of Media Virus and Life Inc: How the world became a corporation and how to take it back.

Here’s something you may not know about today’s Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a “viral loop”–to use it, you have to spread it. After all, what’s the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little.

In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses–some worth billions of dollars–that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them.

All kinds of businesses–from the smallest start-ups to nonprofit organizations to the biggest multinational corporations–can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

Adam L. Penenberg is a journalism professor and assistant director of the Business and Economic Program at New York University. He has written for publications that include Fast Company, Inc., Forbes, the New York Times, Slate, Wired, The Economist, and Mother Jones. He lives in Brooklyn.

Learn ways to extend your parenting skills into the world of Facebook! This little book is a collection of tips and advice for moms and dads struggling to understand and communicate with their online teens. Is Facebook dangerous? Why do your kids spend so much time using it? How can you talk to your teen about Facebook when you don’t even know how to use it? The Smart Parent’s Guide to Facebook addresses these questions and more. Learn how to become a Facebook Parent — a parent who understands what Facebook is, what the possible dangers (and benefits) are, how your teens are using it, and how to communicate boundries to them. A “Facebook contract” is included that will help both you and your teens understand what your expectations are for Facebook use. Sections Include: -Five Facebook dangers, and how to help your teen avoid them -Keeping tabs on your teen’s Facebook world -Talking to your teen about Facebook -How to use privacy settings -Creating Facebook “house rules” -Answers to Frequently Asked Questions -A glossary of common Facebook terms

Matt and Meagan Butler-Hannon are dorm parents at St. Stephen’s Episcopal School in Austin, TX. Over the course of several years, Matt and Meagan have noticed a trend of misunderstanding and frustration between parents and teens regarding Facebook and other social networking sites. After hosting several Facebook seminars for concerned parents, it became clear that many of the fears and questions parents have about Facebook are the same, and that a little book to address some of these concerns could be helpful. Meagan and Matt did not grow up with online social networking, but were introduced to it very early on while in their college years. They find themselves in a unique “in between” generation that can empathize with many of the struggles of both parents and teens in regards to technology. Meagan is a former Teach for America teacher, and is currently a graduate student in School Counseling at the University of Texas at Austin. She is completing her thesis on Online Social Networking and the Impact on Well-being. Matt is a digital media producer, currently producing his thesis film for a Masters in Digital Cinema Production. He has taught classes for teens in digital media, and was the co-creator of the experimental Arc2 Project, a non-profit effort to create the full length feature digital movie Cactuses using only high school students as the crew.