In this video (DVD-ROM), noted web design expert, author, and consultant Aarron Walter demonstrates a holistic approach to building websites. He shows web designers and developers how to help audiences find their web content and rediscover it later. Viewers will learn the basic concepts behind SEO and findability, as well as practical web standards by watching Aarron take a real world project from paper to pixel.

The video will help you:
• Improve your websites by taking a holistic approach to planning, designing, and developing.
• Improve the findability of your websites using web standards.
• Avoid making simple mistakes that impact findability.

Running time: 1h 31m 3s

Aarron Walter is the author of Building Findable Websites: Web Standards, SEO, and Beyond (http://buildingfindablewebsites.com, New Riders, 2008) and the lead user experience designer for MailChimp.com (http://mailchimp.com). Since 1999 Aarron has been building websites professionally and has taught interactive art and design courses at colleges including Temple University, The University of Georgia, and The Art Institute of Atlanta, one of the few colleges teaching web standards since 2002. Aarron is a member of The Web Standards Project (http://webstandards.org) a n d l e a d o f t h e E d u T F C u r r i c u l u m P r o j e c t (www.webstandards.org/action/edutf/). He blogs, builds, and shares at aarronwalter.com.

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

• Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
• Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
• Demonstrates how to perform a professional SEO Web site audit
• Reveals the techniques that current SEO leaders use to remain high in rankings
• Divulges secrets for spying on your competitors’ ranking techniques

As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade.

Danny Seo’s brand is a way of living that embraces certain rules–Be Authentic, Be Resourceful, Be Simple, Be Unexpected, Be Truthful, and Be an Individual. In Simply Green Parties Danny takes these goals and creates projects that are both thoughtful and sustainable while still being stylish and beautiful. He hopes to inspire you to be a dreamer and a doer.

The book has essentially 50 quick and simple projects that are split up into themes–Dinner Under the Stars, Baby Shower, Saturday Dinner Party, Housewarming, Beach Party, and Birthday Party. The reader does not need to do all the projects under each party, they can mix–and–match or just choose to do one or two of them.

Danny Seo is America’s leading environmental lifestyle expert and host and creator of Simply Green with Danny Seo, a new show on LIME TV with a companion weekly show on Sirius Satellite Radio. The author of four books, he is also the columnist and the Environmental Lifestyle editor with Country Home magazine.

This book explains how search engines operate and the ways that can help increase the ranking of search engine results. You will learn the fundamentals of how search engines create indexes that are used to rank web pages and how they value inbound links, content relevance and metadata valuation. You will learn why inbound links from popular web sites are important and ways to get links from these sites. Learn how search engines may reduce value or penalize for attempting to trick them using link farms, hidden keywords and redundant content. How to find and select the right keywords is described along with the importance of placing them in key positions such as in the title, headings and close to the top of the content area. Included are design tips to help make your web site and pages search engine friendly. Discover how content is becoming more important to search engines and how to find or create content that the search engines like. Explained are various ways that can be used to measure the success and economic performance of your SEO projects.

Lawrence Harte is the president of Althos, an expert information provider covering the communications industry. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, and email broadcast marketing programs. Mr. Harte has interviewed hundreds of Internet marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. Mr. Harte’s combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 100 books on communications technologies and systems on topics including Internet Marketing, Business Finance, Mobile Communications, IP Telephony, and Billing Systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990). Kyle Sutton is an Internet marketing expert with a core focus in search marketing. Since 2002, he has specialized in the design, analysis, and implementation of search engine optimization campaigns, as well as the design and management of search campaigns, both paid and organic. Mr. Sutton has been involved in all aspects of search engine optimization from key phrase research to conversion optimization, and every phase in between. He is a sought after professional who has consulted for a number of Fortune 500 companies. As an Internet marketing analyst, Mr. Sutton has worked extensively with landing page optimization with a concentration on conversion rate amplification. Mr. Sutton is the Co-Founder of Consurgo Marketing, a leading Internet Marketing consulting firm. At Consurgo, in addition to providing a comprehensive set of search marketing services, he has been involved with the development of web sites, both front and back end, using development tools such as Adobe Dreamweaver and the programming languages HTML, SQL, and PHP. He has worked extensively with logo design and web graphics using Adobe Photoshop. Mr. Sutton has attended North Carolina State University for a degree in Information Technology and is looking forward to completing his MBA at Duke University.