Product Description
The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you’ll learn how to:

• Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
• Determine which social media tactics you should be using with your customers and employees
• Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
• Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
• Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
• Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you’re a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com

About the Author
Lon Safko is an innovator and professional speaker with more than twenty years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc., and www.LonSafko.com.

David K. Brake is the CEO and founder of Content Connections, a company that uses social media strategies to help clients build economically viable relationships around their content. Visit him at www.DKBrake.com and www.contentconnections.com.

Product Description
“It’s one of the fastest-growing phenomena on the Internet.” – New York Times

Twitter Tools To Enhance Your Business – Discover Free Twitter Tools That Will Help Boost Your Website’s Traffic & Sales Dramatically.

Many companies are using Twitter in innovative ways. Dell has sold over $500K in products via twitter. Zappos is forging stronger relationships with its customers on Twitter. It has over 100 of its employees actively using twitter including its president. Comcast, HR Block, Southwest Air and other progressive companies are using Twitter to improve customer service. Mzinga has had`press conferences online via twitter. The list of smart companies on Twitter goes on and on.

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates.

How can you use Twitter for business? In this book, you’ll discover free Twitter tools you can use to help you to not only boost your websites’ traffic but also your income. It covers what these tools are, but also how you can make use of these tools to gain an edge over your competitors.

Twitter is one of the prominent social networking sites that allows you to connect with people around the world with similar interests and/or To Enhance Your Business – dramatically faster then other social networking sites like Facebook, MySpace, Friendster, etc.

Similar to other social networking sites, you can sign up as a member of Twitter for free (and you can do so in less than 30 seconds as there are only 3 fields you need to enter in the sign-up page – your username, password and email address) and you can start using Twitter instantly.

This book covers ways to use Twitter to Share Ideas, Show Repect, Engage Customers, Build your brand and Provide Customer Service.

Learn How To

* Get more people to follow you on Twitter – increasing your followers creates momentum

* Have fun and let your personality shine because you are really conneting with people – not trying to slam “traffic” into “conversions”

* Accelerate your presence on ALL your social networking sites and reap the benefits of more visitors.

* Create a real business online by using these 100 Success Secrets.

* Meet, connect with, and share ideas with other smart Tweeters. Follow and be followed and watch how these superstars take their business to the next level.

* Use Twitter to start making money ON PURPOSE instead of by accident. This book will not only help you sharpen your business path – it will demand that you use the power of your laser focus to get results.

Product Description
Twitter is one of the most popular Web 2.0 sites used by thousands of people on a daily basis. Driven by the simple question, “What are you doing now?”, Twitter has become a web phenomenon that continues to broaden its user base.

How can anyone use Twitter to make friends, gain a following or build their online business, New York Times Best-Selling Author Joel Comm reveals a number of strategies and tactics to help you leverage Twitter to help you reach your goals.

From the basics of using Twitter.com and getting close to your customers to building your brand and promoting your blog, this 32 page document is the most comprehensive guide available.