Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication
Review
“The authors are thorough, providing relevant references and resources for getting your video blog and/or podcast up and running quickly and efficiently. We were especially happy to see a chapter on licensing and copyright, two important aspects of blogging and podcasting that most of us need to learn about.” -Camcorder and Computer Video
Product Description
The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet.
This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications.
*Step-by-step instructions to quickly launch a Podcast or video blog
*The basics of multimedia use in blogging and the most relevant text-blog technologies
*Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts
*Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies
*Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing
*Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs
Buy Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication at Amazon
Buy Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication at Amazon
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Tagged with: Blogging • business • Communication • Emerging • Guide • HandsOn • Media • Podcasting • Tools • video
Filed under: blog marketing
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I work for Loyola Marymount University. We recently decided to make all lectures available via Podcasts. I went searching for books on the subject in order to find a solution for the school. This book was by far the best book on the subject. It even gave us some ideas for video blogging that we hadn’t previously considered. Without the precise and coherent coverage given to Podcasting in this book I doubt we would have a solution even half as good. Thanks to the authors for their great book. It has been invaluable.
This hands-on guide is great for nailing down the nitty gritty of podcasting. Sure, there’s nothing to it; you can make a podcast in a night. But then, once it’s launched, there are SO many things to consider and so many ways to expand it. This is what makes casting a blast!
His nitty gritty on bandwidth, pricing plans, and especially the case studies of existing vidcasts and podcasts helped me a lot with refining my New Civilization Podcast.
Good stuff!
Zack
Being new to podcasting I’m have kind of a thirst for everything I can learn on the topic. I want to know history, technique, equipment, promotion, etc. I even wanted to know what all the hype about Adam Curry was. This book is a smart, intelligently written guide to the “podosphere” and “blogosphere”. It’s the perfect guide to help you get started, running, and maintain your podcast or videoblog.
This book was key in helping me launch my Global Mobile Online podcast. (Search “global mobile online” on iTunes).
Thanks guys, can’t wait for revision 2!
Fred