Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Review
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book.”—Guy Kawasaki, cofounder of Alltop, and author of Reality Check
Product Description
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Buy Inbound Marketing: Get Found Using Google, Social Media, and Blogs at Amazon
Buy Inbound Marketing: Get Found Using Google, Social Media, and Blogs at Amazon
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Tagged with: Blogs • Found • Google • Inbound • marketing • Media • Social • using
Filed under: facebook marketing
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I’m stealing one of the often used words in the book to define the book itself – remarkable. This book is fantastic and easy to read. As you read each chapter, the authors take you through each step in successfully marketing your products. This book is not filled with theories, but it rather cleverly explains each winning strategy which is relevant in this day and age, and then sums up each chapter with a list of things to do to implement the strategy. The best part is that anybody who is willing to invest time and brains can use this book as a reference and start creating value to their company immediately and of course build on it overtime. The book shows new techniques that doesn’t require an old-school marketing guru with tens of years of experience. In fact, a person with a little bit of creativity can use this book to REALLY get customers and sell their products.
Couple of other things that I liked about the book are the particular examples (other organizations/blog articles/etc) that were provided and the cartoons – who doesn’t enjoy a chuckle every few pages?
Absolute bang for your buck and once you pick up the book, you will finish it!
The question that first grabbed me in this book was ‘Who moved my customers”.
The authors have hit the nail on the head and throughout the rest of the book proceed to tell us how to go out and find those customers again on the Internet. Like many of the best business books this book is really a reference source you can pick chapters at random and gain new insights on blogging, search, marketing and lead nurturing. It is clear that inbound marketing is changing the playing field and this book is the players manual for how to compete.
Ed Loessi
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Inbound Marketing adeptly describes how online technologies have dramatically altered how organizations and individuals conduct business, communicate, and spread ideas. The internet has significantly leveled the playing field between businesses and consumers. Internet tools provide efficient platforms from which consumers can individually and collectively have their voices heard and their needs and wants better understood. For astute businesses, this phenomenon has profoundly impacted their marketing strategies. The authors emphasize that effective marketing is becoming increasingly dependent upon being found by your target audience and by creating networking channels that enable your customers to interact with you and your business and with fellow customers.
With a down to earth approach, this book describes methods for how organizations can effectively leverage internet tools to reach and broaden their customer base. Each chapter provides clear and concrete steps that can be implemented immediately in order to build presence, trust, and loyalty on the web. “Inbound Marketing” clearly describes how to increase your ranking on internet search engines, gives tips on creating useful and interactive content (through blogs and social networks such as facebook), and provides guidance for measuring your progress. This “how to” book is an excellent resource for anyone looking for a practical guide to the most current internet marketing strategies.