Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index

Product Description

Idea Index kick-started a revolution in graphic design books, unique in size, feel–and most important–wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.

Each of these examples are designed to inspire effective solutions in the viewer’s mind, rather than simply give specific answers to design problems. The tone and temperament of the design problems, as well as their solutions, vary from traditional to cutting-edge, from corporate to crazy. Designers will learn to solve their design problems, produce fantastic work and become better, more creative thinkers.

* Both creativity books and layout books are extremely popular
* As proven by Idea Index, the format of this book is a proven winner with designers

About the Author

Jim Krause has worked as a professional graphic designer for twenty years, in the last decade as a one-person design agency. He has produced award-winning work for a variety of clientele, including Microsoft, McDonald’s and Seattle Public Schools. He lives in Bellingham, Washington.

Buy Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index at Amazon
Buy Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index at Amazon

Technorati Tags: Advertising, Brochure, Design, Flyer, Index, Layout, Newsletter, Page, Poster

Filed under: articles marketing

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26 Comments

Abe says:

December 6, 2009 at 1:28 pm

While Idea Index provides actual ides for nice graphical renderings, the layout index is very simple and very scarce when it comes to layout ideas. It has a limited number of sample ideas which only look good due to the images present in the layout. The layouts provided don’t really add much to the presentation of the information in the examples. Also, the web layouts are especially horrendous – despite looking semi-pretty, they do not consider at all the medium (e.g. giant images take longer to load, etc.). I was pretty disappointed by this book after liking Idea Index so much.
Overall, the book is so-so. Going through it at a library will give you all the layout ideas this book could ever provide – there’s no need to keep it on your shelf for future reference. If you’re looking for good, or at least original print layout ideas, you better look elsewhere.
Zephan says:

December 6, 2009 at 2:43 pm

Like other reviewers of this book, I am a professional designer. This book is one of the most helpful tools I have ever found. With all due respect, I would like to emphatically disagree with the comments of some other reviewers–I beleive that it is very easy to misunderstand a book like this. The author mentions in the intro (I’m paraphrasing) that this is NOT a book a answers, it’s a book of suggestions. A person might think that some of the layouts are unfinished, or plain (not always the case–some layouts are finished and beautiful); I think that this is because a significant effort has been made to avoid presenting layout ideas that leave no room to build. The essentials of good design are never dated. If you are able to look at this book as a treasure chest of ideas, rather than a showcase of someone else’s finished work, you will find endless fuel for your own work. As for the size: i LOVE the small format and the plastic cover!! It sits unobrusively on my desk at all times–easy to grab at a moment’s notice. This is an amazing book, not like any other in concept, content or form.