List Building –The Missing Link In Your Home Business?
In this article I explain how to solve your problem of sending masses of traffic to an affiliate sales page and seeing little or any results in the form of sales. It is commonplace to see posts on online forums where people have sent as many as 500 visitors to an affiliate program and to have seen no sales.
Building A List
It is an oft quoted statistic that in order for a visitor to purchase online he or she must be presented with that offer an average of 7 times. For this reason when you are sending visitors to an affiliate program with a high sales gravity your chances of being credited with a sale are very slim as your visitor is exposed to that sales page only once.
For this reason most of the most successful online marketers build lists of interested parties or prospects. They can then follow up on countless occasions with their offer and see much better results in the form of sales. They will see this success after building trust and respect with their targets by giving something of value for free to their list. In this fashion the prospect is much more favourably disposed to buying from the “list builder”.
Most new online business owners don’t build lists and as a consequence do not have the opportunity to build trust or credibility with their target audience. As a result their sales figures are poor and their reliance on dubious statistics of how successful a program is in terms of converting is another source of disappointment.
Because to put it bluntly, many affiliate programs which boast a conversion rate of 1 in 50 or 1 in 100 are exaggerating or massaging the figures. You will have probably noticed this yourself if you have been online as an internet marketer for any length of time.
In conclusion, the phrase that “the money is in the list” is true and the sooner you start building lists of targeted prospects the sooner you will see your sales figures head in the right direction.
Check out his site on law office software and law office management software at http://LawOfficeSoftware.org Article Source:http://www.articlesbase.com/online-business-articles/list-building-the-missing-link-in-your-home-business-1556567.html
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