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About the Author

Amazon.com Review
Usability design is one of the most important–yet often least attractive–tasks for a Web developer. In Don’t Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.

The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book’s assumptions, such as “We don’t read pages–we scan them” and “We don’t figure out how things work–we muddle through.” Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.

Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the “before and after” examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.

This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert’s ability to judge Web design. You’ll never form a first impression of a site in the same way again. –Stephen W. Plain

Topics covered:

• User patterns
• Designing for scanning
• Wise use of copy
• Navigation design
• Home page layout
• Usability testing

–This text refers to an out of print or unavailable edition of this title.

Product Description
Five years and more than 100,000 copies after it was first published, it’s hard to imagine anyone working in Web design who hasn’t read Steve Krug’s “instant classic” on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don’t be surprised if it completely changes the way you think about Web design.

Three New Chapters!

• Usability as common courtesy — Why people really leave Web sites
• Web Accessibility, CSS, and you — Making sites usable and accessible
• Help! My boss wants me to ______. — Surviving executive design whims

“I thought usability was the enemy of design until I read the first edition of this book.  Don’t Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book.”  — Jeffrey Zeldman, author of Designing with Web Standards

See all Editorial Reviews

Product Description
The first blogs appeared only a few years ago; today there are over 50 million blogs and counting. Blogs are being used by political candidates to debate issues, by consumer advocates to evaluate products and services, by writers and artists to communicate with their audiences and by individuals to share their everyday experiences. In this lively and informative introduction to blogging, Tom Masters takes you step-by-step through the process of planning, building and managing your blog. In Blogging Quick & Easy, you will discover: How others are using blogs How blogs work and the different types of blogging tools Blog writing techniques that attract readers Tips to help you reach more readers How to track and measure your readership How you can earn income from your blog Blogging is a powerful new way to communicate your ideas to a large audience. But it takes careful planning and management to realize the potential of this new medium. Blogging Quick & Easy helps you understand and apply proven techniques to make your blog stand out from the crowd.

About the Author
Tom Masters is a consultant with over 30 years experience in technology management, product development and web marketing. He is the president of Book Publishers Northwest, and a frequent lecturer and speaker on blogging and social media. His special focus is book publishig based on new production technologies and innovative web marketing strategies.

Product Description
This digital document is an article from Photo Marketing, published by Thomson Gale on September 1, 2005. The length of the article is 1811 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Marketing to the future: reaching teens and young adults requires a radically different approach.(YOUTH & TECH)(Cover Story)
Author: Jennifer Barr Kruger
Publication: Photo Marketing (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 80 Issue: 9 Page: 28(3)

Article Type: Cover Story

Distributed by Thomson Gale