As I have said many times. I love instant cash. I live for instant cash. I think it is the greatest thing since sliced bread. Instant cash really is only an invention of the Internet. Where else can you do an hours work and get paid for a life time as EASILY as the Internet. There are so many customers waiting for just about any product or service you can think. It is almost impossible not to make money online. The great thing about this method of instant cash is that not only will you make instant cash today, but you will also earn a nice on going income for life if you do it right. In this guide I am going to show you how to make instant cash today and build a business as well. What could be better then that. This really is all about having your cake and eating it too.

Mallor, Barnes, Bowers and Langvardt’s: Business Law: The Ethical, Global, and E-Commerce Environment, 14e is appropriate for the two-term business law course. The cases in the 14th edition are excerpted and edited by the authors. The syntax is not altered, therefore retaining the language of the courts. As in recent previous editions, the 14th edition includes a mix of actual AND hypothetical cases.

Jane P. Mallor has taught business law at Indiana University since 1976. During that time she has received many teaching awards, including the Student Alumni Council Senior Faculty Award, the Faculty Colloquium for Excellence in Teaching, and the Amoco Foundation Award for Distinguished Teaching.

A. James Barnes is Dean and Professor of Public and Environmental Affairs at Indiana University. He previously won a distinguished teaching award from Indiana University’s School of Business.

Thomas Bowers is a faculty member of Indiana University’s School of Business. He has received 10 outstanding teaching awards, and is the only two-time recipient of the Indiana University Student Choice Award for outstanding teaching.

Arlen W. Langvardt, currently Associate Professor of Business Law at Indiana University, received several teaching awards and in 1989 received the Holmes/Cardozo Award from the Academy of Legal Studies in Business.

“Clear directions for how to create blogs and podcasts are accompanied by a huge amount of helpful information about blogging, hosting sites, and the online world in general, including explanations of terms that can be confusing for the uninitiated.” -Camcorder and Computer Video

“The authors are thorough, providing relevant references and resources for getting your video blog and/or podcast up and running quickly and efficiently. We were especially happy to see a chapter on licensing and copyright, two important aspects of blogging and podcasting that most of us need to learn about.” -Camcorder and Computer Video

For all of your video and audio blogging business and professional communication needs, this book is it!

The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet.

This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications.

*Step-by-step instructions to quickly launch a Podcast or video blog
*The basics of multimedia use in blogging and the most relevant text-blog technologies
*Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts
*Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies
*Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing
*Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs

“…truly a nuts and bolts guide to making money online. Everything from registering a domain name, web hosting, blogging, website design, and payment processors provides a solid resource to guide the willing on how to produce money online” — Alana Green, HotGraphicDesignGirl.com

“Ravi’s book can save you time and money by covering the basics — and pitfalls — that every online entrepreneur should know.” — Rob Frankel, Branding expert and Author of “The Revenge of Brand X: How to build a Big Time Brand on the web or anywhere else.”

“This book is destined to become the “Bible” for internet marketing newbies. So if you are starting your business on the internet, or moving your existing business on to the internet, I have Four Words of advice for you: Buy This Book First!” — Allen Weber, DynamicEnterprisesGroup.com

“This is truly an exceptional work covering e-business from soup to nuts… everything a beginner needs to know and everything an experienced Internet marketer should know. — I give it 5 stars.” — J.F. (Jim) Straw, BusinessLyceum.com

Patrick Kilhoffer, President of Direct Connections International Inc. — “…I would recommend this book to anyone who is serious about making money from their website.”

Here are the questions you need to answer, to be able to create a web site and make money from it:

1. What to sell (products, services, advertisements or a brand)?

2. How to sell (web design, copy writing, technology, getting paid online)?

3. How to get visitors to your web site (generating traffic: free and paid)?

4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust building, give-aways)?

5. How to keep them and their friends coming back for more (upselling, cross-selling, affiliate program, joint ventures, self-sustaining lead generation)?

Master these 5 areas, one item at a time, and you are golden.

But the real secrets lie in knowing not just what to do, but more importantly, how to do it.

The web is full of information, but the problem is, the web is full of information! No, that was not a misprint – half of what is in this book is probably out there somewhere on the web, distributed among millions of pages. The problem is that the good information is hiding out there along with the bad information, and there is no easy way to find it.

All of that information is of absolutely no use unless someone collects it, reviews it, filters it and validates it. Yes, that last part – validating it – is the most important one. It is so easy to publish your thoughts online, that it has become almost impossible to cut through the clutter and get to the good stuff.

For instance, if you did a Yahoo! or Google search on “Yahoo SEO” or “Google SEO”, you will get millions of web pages that supposedly have information about optimizing your web site for Yahoo! or Google. That information is buried within thousands of blog posts, forum postings, newsletters, reports, and niche sites.

If it is all sitting out there for free, then why is it that there people pay Yahoo a one time fee $299, and an ongoing yearly fee of $299 (forever) to get their web site listed in Yahoo’s index (on top of that, if you stop paying them, and they will remove your site from their database)? And then there are others who pay hundreds, if not thousands, to Search Engine Optimization (SEO) companies or to buy high-priced commercial tools, in order to get top rankings on Google.

Are these people crazy to pay so much money to others to get their sites ranked on these search engines, when all of that information is available for free? Or are they just too lazy to do it themselves?

The truth is they are neither crazy, nor lazy. The problem is one of validation.

There is no practical way of finding out whether all that information available for free is any good at all, unless someone puts them all together in context, in a meaningful, consumable way – someone who can be trusted as a source, someone who is an authority on the subject, and someone who has done it all themselves – someone like yours truly.

In this book, you will learn spectacularly simple and completely free ways to get a spanking new web site (with absolutely no PageRank, no incoming links, no visitors) not just listed on Yahoo! and Google within days, but also get a top ranking on both these search engines (along with the rest) without spending a single dime on SEO, without exchanging a single link, without building a single list, without sending out a single email, without buying a single piece of software that promises “top rankings”.

In fact, you will learn how to use the very same techniques to get not one, not two, but three top Google listings for the same web site, without using even one black-hat or gray-hat technique.

Just the two chapters on Traffic Generation and Link Popularity alone will be worth 10 times the price of this book. But I’ll let you be the judge.

In Detail

Blogging has been part of the web landscape for over a decade and has matured into a ubiquitous mode of live communication. The power of blogging has been recognized by the business community, and canny marketers view it as a powerful weapon in their digital arsenal. Done well, blogging can bring myriad benefits to businesses of any size. Done badly, it can cause more harm than good. Central to the success of any business blog is a thorough understanding of the technology. This book will give you a competitive advantage by helping you to create an engaging, effective, and well polished business blog.

WordPress allows users to easily create dynamic blogs with many outstanding features. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users, who have created a large and diverse collection of plug-ins. It has various features that can help business bloggers to boost their business strategy.

This book will take you beyond the basics of WordPress, helping you take full advantage of its rich and powerful features to transform your basic blog into a more advanced and professional blog as quickly and painlessly as possible. You will learn everything you need to know to extend and grow your business blog. You will learn to mange the content including images and videos, which will make your blog more appealing. You’ll also learn how to market and measure the success of your blog using Google web applications and other popular tools. So, if want to transform your business blog to give a kick start to your business this book is for you.

This book deals with using WordPress and third-party tools to manage and optimize your blog, focusing on the business aspects of blogging. It is not an introduction to WordPress and does not cover the basics such as installation or how to post. Most readers will already have an established WordPress blog or will at least be in the advanced stages of planning one.

What you will learn from this book?

• Develop a `blogging business plan’: clarify your blogging goals and sketch out a process for achieving them in WordPress
• Build a custom theme: so that the look of your blog immediately communicates your brand to visitors
• Engage with the blogosphere: create beneficial relationships with other bloggers, making the most of each other’s traffic and customers
• Optimize your site for search: incorporate good SEO practices into your blog posting and planning
• Use social media marketing such as Digg, Reddit, Facebook, and Del.icio.us to drive traffic to your blog
• Monitor visitors and analyze their activity using WordPress.com stats, Feedburner for your RSS feeds, and Google Analytics
• Manage adverts and implement revenue-generating features using Google AdSense with the Adsense Manager plugin
• Incorporate multimedia on your blog, including video and image galleries

Approach

This is a practical, hands-on book based around a fictitious case study blog, which you will build on a development server using WordPress. The case study grows chapter by chapter, from installing your local development server, right up to the finished blog.

The book starts by looking at the important features that make a successful business blog: adding value to your products and services, providing proper customer service and support, driving traffic to your website, and so on. It then shows how to implement these features in WordPress. It provides clear instructions and detailed screenshots, so you can see exactly what to do at each step of the build. You will install and configure a selection of WordPress plug-ins to improve the functionality of the case-study blog.

When you have completed the case study, you will have the knowledge and confidence to apply all the techniques you have learned to your own WordPress business blog.

Who this book is written for?

This book is for anybody running or starting a business blog using WordPress. Whether you plan to use your blog for PR and marketing, or want to profit directly from blogging, this book offers you everything you need.

As we want to get into the specifics of business blogging as quickly as possible, we don’t cover the WordPress basics. So it’s best to have some experience with WordPress before you start with this book.

The book mainly focuses on a self-hosted WordPress installation, but most of the advice also applies to blogs hosted on WordPress.com.

Paul Thewlis

Paul Thewlis has worked as a web communications professional in the public and private sectors. He is currently E-Communications Manager for a multinational transport company based in the UK. He began his web career as a Technical Editor, working on web design books for a well-known publisher. He has extensive experience of many content management systems and blogging platforms.