Product Description

About the Author

Product Description
Are you the kind of person who’s got a lot to say? Have you ever wanted to share your talents, thoughts, and opinions with others, but have lacked the broadcasting knowledge and contacts to achieve such a goal? Well, today it’s well within your grasp, thanks to Podcasting – using only some simple recording equipment, a computer, and the Internet, you can record and distribute your own audio shows, including anything you want – comedy, debate, news, reviews, interviews, music – the only limit is your imagination. Of course, you’ll need a guide to tell you what you need to know, which is where this indispensable book comes in. Written by two of the best and brightest podcasting pioneers, Podcast Solutions is a shrewd and comprehensive guide to podcasting. From downloading podcasts to producing your own for fun or profit, Podcast Solutions covers the entire world of podcasting with insight, humor, and the unmatched wisdom of experience. In it’s 200 pages, you’ll learn:

* How to receive podcasts – everything you need to know to find, subscribe to and receive quality shows on your iPod, computer or any other mp3 player.

* How podcasting is being applied in many different industries – entertainment, education, sales and marketing, religious study, intra-corporate communications, and more.

* How to plan and design your own top quality podcast, including expert advice on designing a show built for success.

* How to Set up your “podcast studio,” whether you’re a casual hobbyist or a committed professional. Includes insights and buying advice on finding the right microphones, mixers, software, hardware, and more to meet your needs and fit your budget.

* The secrets to achieving “broadcast quality” audio for your show.

* How to include music, phone calls and audio feedback into your podcast inexpensively and legally.

* The techniques needed to turn your podcasts into Internet-ready audio files and get them out there ready to be received by your anxiously-waiting listeners, using simple hardware and software tools.

* The meaning of RSS, XML, mp3, LAME, and several other acronyms you thought you’d never understand.

* Insider’s tips on creating a web presence that will enhance the popularity and professionalism of your show.

* Secrets of attracting listeners through the creative use of directories, user groups, mailing lists and more.

* How to make money with your podcast by attracting sponsors, advertisers, and other revenue sources. The book contains all this and more. This is the guide to podcasting you’re been looking for, and the only one you’ll need. It even comes with a CD containing all the software you could need to get started, as well as some professional samples to show you how it’s done.

About the Author
Michael W. Geoghegan

Michael is a well know figure among podcasters and has been involved in podcasting since it earliest days. Because he started early, he has developed personal friendships with most of the key figures in podcasting. Michael is scheduled to speak and lead sessions at the upcoming Podcast and Portable Media Expo. He was also the first person to lead introductory podcasting classes entitled “Podcasting 101″. Michael is frequently sought for comment on podcasting by media sources such as CNN, Wired magazine, The New York Times and USA Today among many others.

Michael currently produces his own show Reel Reviews – Film Worth Watching which has consistently scored in the top ten among podcast listeners. He recently syndicated Reel Reviews content to DVDtalk.com, the Internet’s largest DVD movie review and discussion site. Reel Reviews also currently has paid sponsors. Michael’s sponsorship deals represent some of the first for mainstream companies outside the podcasting industry.

In addition to Reel Reviews, Michael is executive producer of Grape Radio, a show about wine that in less than 8 weeks time places in the top ten out of over 4000 available podcast shows. Grape Radio has experienced phenomenal growth and features interviews with leading experts in the wine industry. Michael continues to develop and produce shows aimed at the lifestyle and technology markets. He also offers his services as a consultant to business developing podcasting and portable media strategies.

Michael is widely regarded as a leader in producing quality podcast audio. Many of his online articles on how-to podcast remain some of the most popular and widely linked to.

Michael lives in Newport Beach, CA with his wife and two young sons.

Dan Klass

Klass has worked professionally as an actor and comedian for more than fifteen years, appearing in sitcoms, TV dramas and feature films while performing in venues throughout Los Angeles, including appearing regularly at the world famous The Comedy Store. Recently was the creator/writer/producer/star of NewsPop, an animated series for a joint internet venture between Steven Speilberg’s DreamWorks SKG and Ron Howard’s Imagine Entertainment.

Throughout his career, Dan Klass has worked as an advertising copywriter, written magazine articles, and worked with developers of interactive video systems for the toy industry.

Klass is currently devoting most of his time to his podcasts, the weekly Old Wave Radio, a retro-80’s music show, and the much acclaimed twice-weekly The Bitterest Pill, a comedy/talk show that revolves around his musings as a stay-at-home dad on the outskirts of the entertainment industry. The Bitterest Pill has been featured on NBC, NPR and in USAToday.com and the Christian Science Monitor.

Klass lives in Los Angeles with his wife, two kids and two Macs.

Product Description
Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

• Develop a testing framework to meet your goals and objectives
• Improve your website and move more of your customers to action
• Select and categorize your products and services with a customer-centric view
• Optimize your landing pages and create copy that sells
• Choose the best test for a given application
• Reap the fullest benefits from your testing experience
• Increase conversions with over 250 testing ideas
• Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

From the Back Cover
If you want more leads, sales, and profits from your website, then you need to test, test, test. Google Website Optimizer is all about testing, and this book shows you how to use that free tool to discover what is best for your site and your bottom line. Recognized online marketing guru Bryan Eisenberg and his chief scientist John Quarto-vonTivadar explain how to test and get more of your visitors to take the actions you want them to take: contact you, buy something, subscribe, or otherwise engage with your site.

• Learn to develop a testing framework and establish goals and parameters
• Determine how well your site calls visitors to take action and learn how to make improvements
• Discover the best approach for selecting and categorizing products
• Optimize your landing pages and revise your content with copy that sells
• Understand exactly which test works best for a given purpose
• Learn what you need to bring to the testing experience to reap the fullest benefits
• Learn how to design impactful tests in sales, lead generation, B2B, and B2C situations
• Get over 250 testing ideas based on all the factors that contribute to a site’s ability to convert online visitors

“I can tell you two things. The first thing is: Testing works. If you’re not doing it well, you’re missing out. The second? Bryan Eisenberg knows what he’s talking about. Time to get started, time to start testing.”
—Seth Godin, Author of Meatball Sundae

“Bryan and John have combined years of experience in persua­sive marketing with their deep knowledge of Google Website Optimizer to deliver actionable insights that will make rock stars out of any marketing team.”
—Tom Leung, Senior Business Product Manager, Google Website Optimizer

“Bryan Eisenberg delivers the What, Why, and How of closing significantly more online sales.”
—Jim Sterne, Founder, Emetrics Summit

“Always Be Testing is by far the most definitive work on the subject of website testing and optimization ever written.”
—Eric Petersen, Chief Executive Officer and Principal Consultant, Web Analytics Demystified, Inc.

“With Always Be Testing, the job of testing your marketing is laid out in a practical fashion that anyone can grasp and do in a way that will practically guarantee your conversion success and blow away your competition.”
—John Jantsch, Author of Duct Tape Marketing

“Always Be Testing is the essential handbook that gets you testing and keeps you testing. In this game, the difference between Winners and Losers is that Win­ners take the time to figure out which of their ideas stink. Losers don’t. This book is for everyone who wants to be a Winner!”
—Avinash Kaushik, Author of Web Analytics: An Hour a Day

“Bryan Eisenberg and John Quarto-vonTivadar take you through not just how to use Google’s free conversion testing tool, but continually provide both philosophical reasons and practi­cal tips about why businesses need to test.”
—Danny Sullivan, Editor-In-Chief, SearchEngineLand.com

“Always Be Testing is a very readable and practical guide to landing page testing from an experienced master practitioner. Pick up a copy before your competitors do!”
—Tim Ash, Author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

“Put this book down now, or you just might double your revenue and give your customers the website they’ve always wanted.”
—Mike Moran, Coauthor of Search Engine Marketing, Inc., and Author of Do It Wrong Quickly: How the Web Changes the Old Marketing Rules

See all Editorial Reviews

Product Description
The most complete guide for the theory and application of Pay-per-Click advertising. The book will teach you: How to plan and execute a PPC campaign. How to optimize your campaign for maxim Return On Investment. How to start an Adwords and Overture Campaign. How to track your sales and the success of your campaign. How to write effective advertisments for your campaign. What are the secrets of Adwords and Overture. How to understand exactly the response of your campaign and predict your results. How to save money on each of your campaigns and decrease your marketing costs while increasing your revenue. And is ideal for: The professional marketer that wishes to get into the advanced concepts of PPC advertsising and standardize the methodology he / she is using. The amateur marketer / web business owner that has to learn all the concepts of pay per click advertsising in order to promote his web business efficiently and succesfully.