Mac OS 10.5 “Leopard” Edition Step-by-step video demonstrations to guide the Mac computer user through an example eBay auction. Topics: * How to Sign up for an eBay Account * How to use PayPal * How to “Import” Auction Photos from a digital camera into the iPhoto program * How to Edit eBay Auction Photos with iPhoto * How to “Upload” Your eBay Auction Photos * Your First eBay Auction * PayPal Shipping NOTE: This instructional DVD has been created and designed for novice Mac computer users but “Mac Computer Basics” is a recommended prerequisite.

This product is manufactured on demand using DVD-R recordable media. Amazon.com’s standard return policy will apply.

Chock full of information, strategy, and hot tips that are timely and effective. — Small Business Opportunities Jan 2003
–This text refers to an out of print or unavailable edition of this title.

The only thing easier than buying and selling on eBay is getting lumped in with more than 203 million other eBayers. With sales of over 150,000 copies, the eBay the Smart Way series has helped countless eBayers find the best deals and maximize profits on everything from collectibles to cars to real estate. Now in its fifth blockbuster edition, this priceless tool has changed with the times to cover the latest trends, including new site offerings such as eBay Express and Best Offer, and features expanded coverage of PayPal, Google’s new e-commerce features, and more.

eBay the Smart Way is the go-to resource for first-time sellers, with step-by-step instructions for listing products, creating attention-grabbing photos and descriptions, offering top-notch customer service, and maintaining high credibility. eBay buyers will also benefit from powerful strategies for finding the best products, bidding smarter, negotiating great deals, and more. For the most up-to-date and accessible information on how to make the most out of online auctions, “nothing explains it better than eBay the Smart Way.” — The Internet Marketing Bookshelf

No matter what you want to sell on eBay—auto parts or designer apparel…weird, unique wares or pricey antiques—the principles and basic rules for successful listings are the same. eBay Listings That Sell For Dummies follows the advice it gives you for your ads—it tells you what you need to know without bogging you down with lots of fluff and peripheral stuff. From the mechanics to descriptive ad copy to photography to getting it on eBay, this guide covers:

• eBay options that can boost the appeal of your listings, including Buy It Now (BIN), Subtitle, Bold Title, Highlight, Box border, Home Page Featured, Featured Plus!,  and Gallery Picture (a must)
• Constructing catchy listings with a title that sells and keywords that pay off
• eBay Acronyms you’ll need to know
• Tackling and completing eBay’s Sell Your Item form
• HTML formatting basics plus some free JavaScript scripts you can use to dress up your listing
• Embedding images, creating thumbnails, and adding bells and whistles (or not)
• Buying a digital camera for taking eBay photos and equipping your “studio”
• Lighting correctly, and using the Cloud Dome, light cubes, panels, and umbrellas
• Retrieving your images and uploading them to a server (your free ISP space, AOL, eBay, eBay’s Picture Manager, or others)
• Editing your photos, including cropping, enhancing, resizing, sharpening, and more
• A checklist of techniques for preparing elegant, fast-loading images for your ads
• Sprucing up your eBay store
• Posting your listing to other sites such as half.com, amazon.com, and overstock.com
• Automating with HTML Generators, including eBay’s Turbo Lister, or Third-Party HTML generators such as Mpire.com Launcher or the authors’ free tool from www.coolebaytools.com

Written by eBay pros Marsha Collier, a successful PowerSeller, and Patti Louise Ruby, a trainer at eBay University events and eBay Live, eBay Listings That Sell For Dummies is loaded with tricks of the trade. It’s complete with step-by-step instructions for many tasks, tables and checklists, lots of screen shots, and examples of good and bad ads. With this friendly guide, your merchandise will quickly be going…going…gone on eBay.

Discover the tricks top sellers use to grab attention

Create your own unique eBay selling pages with time-tested techniques

So you know your way around eBay, but you’re not getting the highest bids for your items? Maybe your listings need a makeover! Here are all the techie secrets for taking better merchandise photos, writing hot copy and formatting it in HTML, “branding” your eBay store, making your listings look great on anybody’s browser, and a whole lot more.

Discover how to

• Get all you can out of eBay’s tools
• Tweak HTML for eye-popping results
• Equip your own eBay photo studio
• Shoot product photos designed to impress
• Avoid rookie selling mistakes